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Employee Advocacy Programs

One of the most overlooked aspects of digital marketing is employee advocacy programs. Why? Because the best advocates for your brand and organization are often your own employees. That’s why it’s essential to engage your employees and develop a strategic employee advocacy program where all parties can benefit. Employee advocacy is when your employees helpRead More >

A New Look for DVT

Plus, St. Patrick’s Day in Dublin IS BACK! Recognized as a must-visit Irish pub in the United States by USA Today and Travel + Leisure, the Dublin Village Tavern is a local neighborhood gem. It’s truly where locals gather and visitors are always welcome.  Because it is right down the street from MJ2 Marketing inRead More >

Why Your Website Should Be Mobile-Friendly

You have a website, so that’s good enough, right? Well, considering that nearly half of all digital traffic online comes from mobile devices, it’s also pretty important that your website be mobile-friendly.  It’s also important to note that if your website is not mobile-friendly, it can negatively impact how your business shows up in searchRead More >

Google Ads Best Practices

Every second, there are 63,000 searches performed on Google, and the majority of search results pages include Google Ads. Google Ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers. What are Google Ads?  GoogleRead More >

Paid vs. Organic Social Media 

An integrated social media strategy combines the use of both organic and paid social media to retain your existing customers while expanding your reach to a larger audience. Each approach to social media marketing has different benefits, although there is overlap between the two as well. The most successful digital marketing plan includes both paidRead More >

Do You Have to Pay to Play on Facebook?

Best Practices for Getting Your Organic Content Seen Recognizing the importance of the role of Facebook (and its 2.74 billion users!) to our clients’ digital marketing success Team MJ2 relies on getting the latest and greatest information on the platform from Facebook marketing expert, Mari Smith. Recently, our Digital Content Director, Jenn Dring, and SeniorRead More >