One of the most overlooked aspects of digital marketing is employee advocacy programs. Why? Because the best advocates for your brand and organization are often your own employees. That’s why it’s essential to engage your employees and develop a strategic employee advocacy program where all parties can benefit. Employee advocacy is when your employees help… Read More >
Our Blog
A New Look for DVT
Plus, St. Patrick’s Day in Dublin IS BACK! Recognized as a must-visit Irish pub in the United States by USA Today and Travel + Leisure, the Dublin Village Tavern is a local neighborhood gem. It’s truly where locals gather and visitors are always welcome. Because it is right down the street from MJ2 Marketing in… Read More >
Why Your Website Should Be Mobile-Friendly
You have a website, so that’s good enough, right? Well, considering that nearly half of all digital traffic online comes from mobile devices, it’s also pretty important that your website be mobile-friendly. It’s also important to note that if your website is not mobile-friendly, it can negatively impact how your business shows up in search… Read More >
Google Ads Best Practices
Every second, there are 63,000 searches performed on Google, and the majority of search results pages include Google Ads. Google Ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers. What are Google Ads? Google… Read More >
How to Create and Execute a Successful Social Media Marketing Strategy
Social media marketing is all about meeting your target audience, clients and potential customers where they are and as they socially interact with each other and your brand. Marketing is built on human relationships and social media has long been used to help grow these relationships, particularly in light of the past two years when… Read More >
Paid vs. Organic Social Media
An integrated social media strategy combines the use of both organic and paid social media to retain your existing customers while expanding your reach to a larger audience. Each approach to social media marketing has different benefits, although there is overlap between the two as well. The most successful digital marketing plan includes both paid… Read More >
22 Digital Marketing Resolutions for 2022
New year’s resolutions are a perfect way to reflect on the previous year and think of ways to make some positive changes for the upcoming year. So we have come up with 22 digital marketing resolutions – in no particular order – to help you make this year the best one yet for your business. … Read More >
A Look Back at the Flying Feather Four Miler
#DublinIsHome isn’t just a hashtag to Team MJ2 We are fortunate at MJ2 Marketing to have long-standing relationships with a variety of businesses throughout Central Ohio, and we particularly love those clients who allow us to work on projects in our own backyard in Dublin, Ohio. One of those clients is M3S Sports, a sports… Read More >
MJ2 Volunteers at the Ronald McDonald House Charities of Central Ohio
For four decades, Ronald McDonald House Charities of Central Ohio (RMHC) has been keeping families close at the Columbus Ronald McDonald House. Recently, MJ2 Marketing was inspired by the volunteerism of our client, PDS Planning and their support of the Ronald McDonald House. We decided to roll up our sleeves and put our culinary skills… Read More >
Get to Know MJ2 – Bethany Kungle
Human Resources + Office Manager Bethany Kungle’s Professional Life I earned my undergraduate degree in Marketing from the University of Cincinnati and then went on to earn my MBA from Xavier University while also finding my passion for Human Resources. My Capstone at Xavier gave me the opportunity to see what it was like to… Read More >
Our Key Takeaways from Content Marketing World 2021
Content Marketing World has once again come and gone and, of course, did not disappoint! This year we chose to participate virtually so that the entire Team MJ2 had the opportunity to “attend,” with Lisa Moore taking the lead in organizing all the sessions. A benefit of attending the event virtually is that many of… Read More >
Do You Have to Pay to Play on Facebook?
Best Practices for Getting Your Organic Content Seen Recognizing the importance of the role of Facebook (and its 2.74 billion users!) to our clients’ digital marketing success Team MJ2 relies on getting the latest and greatest information on the platform from Facebook marketing expert, Mari Smith. Recently, our Digital Content Director, Jenn Dring, and Senior… Read More >