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MJ2 Marketing Wins Gold MarCom Award for Travel + Tourism Ad Campaign

Blog » Awards » MJ2 Marketing Wins Gold MarCom Award for Travel + Tourism Ad Campaign

We’re excited to announce that MJ2 Marketing has been awarded Gold in the Travel and Tourism Category at the internationally recognized MarCom Awards for our digital paid media campaign, “Love in Dublin.” This accolade places us among the world’s top creative agencies, recognizing our team’s excellence in strategy, storytelling, and digital execution.

About the MarCom Awards

Administered by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards celebrate standout achievements in marketing and communications. Since 2004, the program has grown into one of the industry’s largest and most respected creative competitions, drawing more than 6,500 entries from over 135 countries each year. Winning a MarCom is not just a feather in our cap – it’s an industry-wide nod to bold ideas, thoughtful execution, and measurable results.

About the Campaign: Love in Dublin

In collaboration with Visit Dublin, Ohio, MJ2 was tasked with positioning The Dublin Link – the world’s longest single-span, single-tower S-shaped suspension bridge – as a romantic destination worth discovering. Our goal? To showcase Dublin as the ultimate romantic getaway within a short drive from major regional markets.

Campaign Objectives:

Establish The Dublin Link as the most romantic bridge in Ohio
Drive awareness and visitation to Dublin, Ohio, for couples, weekend travelers and experience-seekers
Encourage engagement through interactive experiences like quizzes, itineraries, and giveaways

Strategy + Execution: Digital That Delivers

MJ2 delivered a full-funnel digital campaign that blended creativity and performance from start to finish. Key components included:

Custom campaign art and an interactive landing page featuring a Love Language Quiz and curated itineraries for couples
Paid Media Strategy across Meta (Facebook + Instagram) and programmatic display networks
Dynamic creative assets including Meta stories, carousels, display banners, and video assets
UGC integration, postcard takeaways, and real-time footfall attribution for full visibility into campaign impact

We tapped into audience behavior, layered in strategic targeting (including retargeting and “Couple Traveler” interest segments), and used optimization benchmarks that outperformed travel industry averages.

Campaign Results at a Glance

Impressions (Meta + Display): 1.93 million
Attribution Visits: 2,936 visits to Historic Dublin and Bridge Park
Giveaway Entries: 6,847
Quiz Completions: 2,740
Clicks (Meta + Display): 14,139
Landing Page Visits: 17,245
Average Cost per Visit: $1.18

These numbers represent more than reach – they reflect authentic engagement and an experience that resonated emotionally with our audience.

What’s Next?

Awards are always appreciated, but what matters most is the impact our work has on the brands we partner with. Whether you’re a destination, a brand, or a founder with vision, our team is here to help you activate, amplify, and optimize your story.

Interested in launching a results-driven digital campaign with an award-winning strategy?

MJ2 Marketing

Smart Digital. Less Jargon. More Guts.

www.mj2marketing.com

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