Case Studies

Case Studies

Fricker’s Restaurants

Amplifying multi-market brand awareness through organic and paid social media + programmatic advertising.  

Client Need 

Fricker’s Restaurants approached MJ2 Marketing to assist with amplifying its brand awareness across its 24 locations located in Ohio, Indiana, and Michigan. Since 1985, Fricker’s has been serving up Fun, Food, Sports, and Spirits, but found itself losing market share and awareness as its marketing techniques did not keep up with the changing digital landscape.  

About Fricker’s Restaurants  

Fricker’s Restaurants prides itself on being a family-friendly restaurant, known for its “World Famous Chicken Wings”, cold beer and local brews, wall-to-wall sports, and video and arcade games for kids and adults alike.  

Founded in 1985 by two brothers in Dayton, Ohio, the restaurant has grown to become a popular chain with locations across Ohio, Indiana, and Michigan. In addition to their signature wings, Fricker’s features a diverse menu with hundreds of items, catering to various tastes and focused on providing value to its customers.  

While the food and atmosphere are consistent across all locations, the brand was struggling to find a consistent voice and visual identity on social media. Each of the locations operated its own Facebook page, with the autonomy to post as little or as much as the staff saw fit. This led to a disjointed feel to the brand without the ability to engage in a strategic paid social media plan.  

Social media marketing strategy and results  

The strategy included the content marketing team at MJ2 Marketing taking over the Meta social platforms for the corporate Fricker’s Restaurant brand. Each month, a content plan is developed based on promotions, events, and specials being offered at Fricker’s with custom graphics, stories, and Reels. Once approved, the content is used on the corporate brand page with a Meta ad strategy supporting it.  

Programmatic Advertising  

To further amplify the brand, a programmatic display campaign was added to reach additional online audiences. MJ2 was able to tap into 3rd party data, browsing data and retargeting to capture attention, and drive traffic both online and in-store.  

Results as of December 31, 2024

Data tells the story of success for this initiative. Garnering 5.19 Million impressions with over 60 thousand social engagements and generating 444 attributed visits, this campaign continues to drive customer acquisition, create brand awareness, and  

+ 5.19M Impressions 

+60K Social Engagements 

+444 attributed visits/footfall traffic  

Projected future visits: 5,178 visits 

Client:

Fricker's Restaurants

Service:

Social Media Marketing Stategy
Programmatic Advertising

Date:

2024

See More Case Studies

Get in Touch

"*" indicates required fields

This field is for validation purposes and should be left unchanged.