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Instagram Reels: Why They’re Important and How to Use Them

Blog » Instagram Reels: Why They’re Important and How to Use Them

Instagram Reels

An alternative to TikTok, Instagram Reels help you to promote your brand, reach new people, and engage your audience. Reels is a content format that allows you to create and share short engaging videos that — unlike Instagram Stories — don’t disappear after 24 hours.

What Are Instagram Reels? 

Instagram Reels has gained positive responses from influencers, brands, and users. People come to Reels to participate in cultural trends, collaborate with the community, and discover new ideas. They are videos that can be up to 60-seconds long, can be edited, and include multiple video clips, filters, captions, interactive backgrounds, stickers, and more.

Dubbed with music or videos, Reels play on a loop when someone scrolls, repeating until they scroll away. These short, catchy videos tend to be shared and hopefully go viral. Like so many other social media features, Reels provides a platform for brands to connect and engage with followers in a new, fun way. 

Why Are Instagram Reels Important For Your Brand? 

If you are seeking to engage new audiences for your brand, then Reels should definitely be a part of your digital marketing efforts. Reels are an effective way to reach an audience outside of your current followers. Not only do Reels get 22% more engagement than traditional videos, but successful Reels are featured on the Instagram Explore page. Why is this a big deal? Well, more than 50% of Instagram accounts use the Explore page to discover new content and accounts, giving you a huge opportunity to expose your brand to new followers.

How to Use Instagram Reels

Reels can help you expand your reach by staying current on the latest industry trends and being part of the conversation as it is happening. There are few different ways to use Reels within your digital marketing efforts:

  • Tell your story – What’s your “why”? Every brand has one, and telling that story is a great way to connect with your customer base meaningfully. Instagram Reels helps to share your story in both fun and authentic ways.
  • Educate your audience – Education should be one of your marketing strategy’s core pillars – an educated prospect is more engaged and more likely to make a purchase. Quick and digestible, Reels is an optimal platform for commanding your audience’s attention and getting your message across fast.
  • Go behind the scenes – To develop a genuine relationship with your followers, especially those truly invested in what you create, try Reels to provide a behind-the-scenes peek at your brand. People new to your brand can get a better of who you are and what you do, with a little fun thrown in.  
  • Introduce your team – Use Reels to interview your team or let them pick a favorite song and showcase a hobby or interest they have outside the office. You can also highlight your brand, products, or services while introducing your team. 
  • Be social – When it comes to social media marketing, we spend a lot of time thinking about the ROI, the bottom line, and profit margins. But sometimes, social media offers a bigger opportunity. With social media, we are welcomed into people’s lives and have the chance to bring joy and entertainment – take advantage of it!  

Whether it is figuring out how to incorporate Reels into your digital marketing, or developing your overall digital strategy, we can help. Contact our team today, we love to get social, talk strategy, and execute a well-thought-out plan … oh, and be sure to follow us on Instagram!