Blog Post

7 Digital Marketing Trends You Don’t Want to Miss in 2025

2025 Digital Marketing Trends from MJ2 Marketing

Our goal as a boutique digital marketing agency is to assist our clients in activating, optimizing, and amplifying their brands on digital networks. For more than 16 years, MJ2 Marketing has been helping businesses of all sizes find their niche, specifically by interacting and engaging with their audience and potential customer base on digital and social channels. 

It’s, of course, critical for us and our clients to pay attention to the constantly evolving digital landscape. While our team of professionals must understand the latest trends, it is even more important for our clients that we determine which trends will make the most impact on their brand – and bottom line.  

  1. Artificial Intelligence 

For the past year or so, we’ve been talking about the use of AI in marketing, previously comparing ChatGPT to having an intern.  Well, AI continues to be a transformative force in pretty much every area of our lives, and digital marketing is no different. Its applications range from content generation to advanced analytics and reporting, allowing marketing professionals to enhance efficiency and effectiveness. With 64% of marketers already using AI, there is little doubt that there will continue to be an increase in investments in AI tools for creative production and data science. 

  1. Short-Form Video  

Short-form, organic video content is expected to generate the highest return on investment (ROI) among content types. Platforms like TikTok, Instagram Reels, and YouTube Shorts are becoming essential for brands looking to engage younger audiences effectively. Even B2B businesses can take advantage of the video trend, utilizing behind-the-scenes clips to build their brand personality, “talking head” videos of leaders sharing their perspective on the industry, and employee or client spotlights.  

  1. Social Media SEO 

There is a growing trend of integrating social media strategies with SEO practices. Content from platforms like TikTok and Instagram is increasingly appearing in search results, presenting new opportunities for brands to enhance visibility through social media optimization. It’s no longer enough to trust that the content on their website will get you found online by their audience. A quality, consistent presence on social media is more important than ever.  

  1. User-Generated Content (UGC) 

User-generated content remains a powerful tool for increasing brand awareness and fostering community engagement. Brands should leverage UGC as it provides authenticity and builds trust among their audience, particularly as consumers value genuine brand interactions. 

  1. Content Quality Over Quantity 

There is a noticeable shift towards prioritizing high-quality content that resonates emotionally with audiences rather than merely increasing output volume. This trend emphasizes storytelling and creative execution as essential components of successful marketing strategies. 

  1. Programmatic Advertising 

While programmatic advertising has been around for over a decade, it’s experiencing substantial growth. According to recent forecasts, programmatic digital display ad spending is expected to grow by 15.9% year-over-year in 2024. By 2025, programmatic video advertising is expected to dominate digital ad spend. With programmatic advertising, marketers can target specific audiences based on a variety of factors, including demographics, interests, and online behavior, increasing the likelihood of reaching potential customers who are genuinely interested in the product or service being advertised. Be sure to check out our Case Studies on utilizing Programmatic Ads for Piada Italian Street Food and MTM Tavern | Steakhouse.

  1. Community Building and Engagement 

Brands are increasingly recognizing the importance of building communities around their products or services. Engaging directly with consumers through various channels fosters loyalty and enhances brand affinity, which is critical in today’s competitive landscape. Gone are the days when “sales-y” push marketing got the job done. Rather, customers are looking for connection with the businesses with which they do business.  

At MJ2 Marketing, we distinguish ourselves as a boutique agency…”small but mighty”. We are based in Columbus, Ohio, with clients throughout the Midwest and beyond. If you’re looking for a marketing partner who can offer a bespoke approach and a genuine investment in your success utilizing a combination of tried-and-true methods with the latest trends and innovations, we should chat.