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The Power of Video Marketing

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Video Marketing

Video marketing is a powerful tool to connect with your audience and build awareness of your brand. Once considered to be a small piece of an overall marketing strategy, a video revolution has made it a central component to a brand’s outreach and ad campaigns, and particularly of a social strategy.  

Did you know:

Video is attractive, versatile, and extremely shareable – which is the perfect combination for your content marketing strategy. More importantly, video is the language of millennials. They spend 48% more time watching video online than the average internet user, and video generates 1,200% more shares than text and images combined.

  • Video has the ability to go viral, especially via social media platforms like YouTube and Facebook;
  • Video searchable along with text-based content, and websites that have embedded video are 53% more likely to be listed first on Google;
  • Video content garners increased engagement, keeps visitors on a website longer, and encourages engagement and sharing on social media; and
  • It builds rapport with your audience, building trust and creating connection with a brand’s followers.

Among the different types of video content, testimonials are some of the most effective marketing tools available. In addition to the general qualities of video that make this form of marketing so attractive, testimonials go a step further in creating a valuable connection with your audience.

  • Simple, raw videos are seen as authentic and go a long way towards building trust;
  • Videos trigger emotions, so when a client is thankful, relieved, or happy because of a product or service, potential clients will feel it as well.
  • Consumers trust user reviews and social proof is a powerful decision-making factor.

To find out how you can use video in your marketing strategy, contact us today.