Paid Media

Paid Media

Paid Media & Advertising

From clicks to customers, unlock more with digital advertising developed and managed by expert paid media strategists.

MJ2 Marketing utilizes comprehensive paid media strategies that include PPC, paid social, and programmatic advertising to deliver impactful results through highly targeted campaigns. Our approach ensures that your campaigns are optimized for maximum reach and effectiveness, based on a thorough analysis of your market and competitors, which helps you stand out in a crowded digital landscape.

Pay-Per-Click Advertising (PPC)

We ensure that your ads reach the right audience at the right time, driving qualified traffic to your site and maximizing your return on investment (ROI).
  • Comprehensive campaign strategy and planning
  • Keyword research and bid management
  • Ad creation and optimization
  • Landing page optimization
  • Conversion tracking and analytics
  • Ongoing management and reporting

Programmatic Advertising

A programmatic ad strategy allows us to reach users across different platforms and channels where they spend the most time. This always-on approach provides your brand a continuous presence online, strengthening the relationship with existing customers, engaging new audiences, and increasing overall brand awareness, recall, and loyalty.

  • Real-time bidding strategies
  • Cross-channel campaign management
  • Audience data analysis and targeting
  • Retarget based on intent-based actions
  • Dynamic creative optimization
  • Performance monitoring and optimization

Paid Social Media 

An integrated social media strategy combines the use of both organic and paid social media to retain your existing customers while expanding your reach to a larger audience.

  • Platform selection (e.g., Facebook, Instagram, LinkedIn, Reddit)
  • Audience targeting and segmentation

 

Case Study

For Piada Italian Street Food, we developed a multi-channel strategy, including programmatic advertising, to reach users across the platforms where they spend the most time.

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