The Jae Company

The Client
The Jae Company is a leader in kitchen and bath design in the Greater Columbus area. With two area showrooms and a complete staff of Kitchen and Bath designers, The Jae Company commissioned MJ2 to utilize social media and content to drive consumer awareness.

The Challenge
The Jae Company has been in business for over 60 years but was experiencing some awareness issues with millennial home buyers. MJ2 stepped in with a robust social marketing plan including content for Facebook, Pinterest, and Instagram along with a comprehensive social media schedule of ads.

The MJ2 Effect
In the first two weeks of the campaign, traffic to The Jae Company website more than doubled along with triple digit increases in followers on Facebook and Pinterest. MJ2 used “movable content” including videos, animated gifs and 360 degree photos to increase engagement. In addition, a series of ads was created to gain attention of millennial remodeling prospective customers and look-alike audiences.

MJ2 Service Offerings

  • Strategy + Counsel
  • Branded Images + Design
  • Custom Website + Blog
  • Community Management
  • Blog writing
  • Video Production
  • Facebook, Pinterest + Instagram Advertising