The Client
Named “the fastest growing company in Medina, Ohio” according to the Medina Gazette, Fire-Dex is known in their industry for their fantastic customer service and innovative manufacturing processes.

The Challenge
Fire-Dex was well-known within their industry; however, they were looking for a way to connect with the ultimate consumer of their products: firefighters. MJ2 was chartered in 2011 to connect with their target audience through multiple digital channels and increase communication with the end user.

The MJ2 Effect
Since signing with MJ2, Fire-Dex’s social platforms have experienced explosive growth, going from 6000 followers to over 65,000. MJ2 created a robust and colorful blog and continues to create consistent engaging content on social media pages which drive website referral traffic and engagement. An extensive promotional calendar and user generated content played a huge role in increasing the reach to firefighters and influencers. The company has attributed direct sales growth to our social marketing efforts and has won three prestigious industry awards.

MJ2 Service Offerings Provided

  • Strategy + Counsel
  • Community Management
  • Custom Infographics
  • Branded Images + Design
  • Custom Blog + Content Applications
    Blog Writing
  • Email Strategy
  • Trade Show Design + Promotion
  • Targeting Facebook Advertising


“I just wanted to again express my gratitude for what you’ve done for Fire-Dex and to tell you for the 100th time what a joy you’ve all been to work with! Your ideas, your creativity, your energy and enthusiasm has made such an impact on Fire-Dex, on me, and I’m sure on everyone you work with! You are each shining examples of professionalism and girl power.
No marketing firm is more on fleek than MJ2!”
-Abby Lehman Buzon, Marketing Technology Specialist