Face Forward

The Client
The Office of Vocations in the Columbus Catholic Diocese has a responsibility to connect where people are gathering. They turned to MJ2 to find new ways to connect with the youth in the community to inform, engage and educate them on the possibilities of religious life.

The Challenge
The Columbus Catholic Diocese recognized the need to provide those interested or contemplating religious life with a variety of opportunities to learn and explore various vocations. The goal of the Diocese was to increase the number of those interested in pursuing a life of vocations.

The MJ2 Effect
In 2008, MJ2 created Face Forward, a custom Facebook interactive application, along with the Face Forward logo, t-shirts and various promotional materials to increase brand awareness. Today, the Office of Vocations is engaged with the youth of Columbus and outlying areas, and their parents, through a captivating blog, an email marketing campaign and a variety of contests and promotions such as the Service Awards and Ordinary Teens Doing Extraordinary Things project. The email database continues to grow with consistently high open rates averaging 24%. The number of Facebook fans grows each year by an average of 16%, and additional social media platforms such as Twitter, Instagram and Pinterest have had a staggering increase year over year.

MJ2 service offerings provided:

  • Strategy + Counsel
  • Branded Images + Design
  • Custom Website, Blog + App
  • Community Management
  • Blog writing
  • Custom Infographics
  • Email Marketing
  • Outreach + Events