When it comes to promotional marketing, The Callard Company located in New Albany, Ohio, sets the standard in their industry. When it came to marketing themselves in the digital space, they knew what they wanted to say, they just did not know how to say it or how to get their brand talking online.
The Callard Company offers a variety of fun, colorful and engagement-worthy marketing and promotional materials – they just needed to update their website, branding and social content to garner more attention from key target audiences.
The MJ2 Effect
We started with a website redesign and digital branding to bring Callard into the digital channels. Through message mapping and strategic counsel, MJ2 created a plan to promote their content on the digital channels of Facebook, Linkedin and Pinterest to share the latest trends and products. These efforts more than doubled their followers on these key social channels and increased referral traffic to their website with a creative new email strategy.
MJ2 service offerings provided:
- Strategy + Counsel
- Branded Images + Design
- Custom Website + Blog
- Community Management
- Blog writing
- Custom Infographics
- Email Marketing