The Client
The Borror family has been a Columbus, Ohio real estate icon for over 60 years. With their sights set on new territories to grow their empire, they were ready to embrace a new brand that capitalized on the new urban living developments in the Short North.

The Challenge
Borror approached MJ2 Marketing with the objective to socially mobilize all brands with a clear, consistent content strategy, a fully integrated email marketing campaign and a new website that embraced the new content and strategy.

The MJ2 Effect
A highly targeted and segmented email marketing campaign, combined with a custom blog and multiple social networks has led to Borror becoming a highly regarded real estate agency in Central Ohio with a reputation for producing results. The social pages, highlight unique and interesting events happening in the urban community around the Short North.

MJ2 service offerings provided:

  • Strategy + Counsel
  • Branded Images + Design
  • Custom Website + Blog
  • Community Management
  • Blog writing
  • Custom Infographics
  • Email Marketing
  • Targeted Facebook Advertising