Priority Mortgage | A Mortgage Lender Digital Marketing Case Study


Priority Mortgage

A Wide Range of Marketing Services for a Mortgage Lender

The client.

Priority Mortgage proudly serves borrowers out of their office in Worthington, Ohio. Founded in 1984 and under the direction of the original owner, Priority Mortgage enjoys an unprecedented reputation in the real estate and financial communities. Over 85% of their borrowers are either repeat customers or have been referred by someone they know and trust.

The opportunity.

Priority wanted to be the first in the mortgage industry to embrace social media marketing to help develop local leads and referrals. They also wanted a robust communications strategy and content blueprint to maximize online reputation management outside of their website. After strategy sessions with MJ2, it was determined that Facebook would be the primary tool for all Priority Loan Officers to increase their brand awareness, and to stay competitive in the mortgage/lending vertical.

The outcome.

Our project took Priority through a thorough communications strategy, Facebook ad campaign strategy, and identified new target audiences to influence through online resources. We have set up a parent/child page relationship with Priority and the 22 Loan Officers, and to date, conversations are happening, and requests for loan applications are being submitted directly through Facebook.

Priority Mortgage website design project device mockup.

“The folks at MJ2 never fail to exceed my expectations! They put together an amazing intro video that I can share with my clients and referral partners. I have received such positive feedback, my only regret is not doing it sooner! I had ideas, but MJ2 knocked it out of the park with the creative touch. The finished product is so much better than I imagined and I’m certain this will help me to secure more clients!”

Sarah Engstrom
Priority Mortgage