The client.
Ohio Real Title, a title agency out of Northeast Ohio that has grown to nine branches throughout the state, is known for its immeasurable customer service, relaxed culture and open door policy. Their team contacted MJ2 with concerns about their outdated website that didn’t reflect their internal brand.
The opportunity.
In addition to their outdated website, Ohio Real Title’s strategy for social marketing needed some attention. In order to better reach their audience, they were in need of a strategic digital plan. MJ2 guided Ohio Real Title through a creative branding process to help elevate their look and feel and make them more approachable in the digital realm. MJ2 also developed moodboards, style guides, and other marketing materials. The web redesign process came smoothly thereafter. The MJ2 design team presented Ohio Real Title with two different styles, and began developing the chosen design immediately.
The outcome.
Ohio Real Title’s new branding successfully captures their relaxed culture and open door policy. Similarly, the MJ2 web development team paid special attention to enhanced navigation, simplified hierarchy and new embedded forms within the website. The new website reflects their high level of service, and presents clients with valuable information in an easy-to-find manner. The website tone served as a jumping off point as our team took over their social media networks, PPC advertising, blog content, and email marketing. Additionally, MJ2 works with Ohio Real Title to deliver print ads, SEO services, and video production.
