We understand that each of our clients is unique – with unique personalities, opportunities, and goals – so our approach begins with a Discovery Process that allows us to fully understand the scope of our project and identify what success will look like.
Once Discovery is complete, we move onto creating a Message Map for each client that provides a solid strategic plan and framework for the path forward. This enables us to ensure that our marketing efforts integrate with the client’s overarching brand persona. From our Message Map is born the Content Blueprint for each client. This is an evolving, living document that guides our work for each client. The Content Blueprint is created in cooperation with the client to ensure that each day, week, month and quarter we are talking about timely and valuable content that will resonate with the audience on the digital platforms.