Category: Strategy

Marketing Director Confessions

By Jennifer Dring, (Digital Content Director) “We didn’t market enough. That’s a rookie mistake.” – Jennifer Dring I recently saw this quote from an area business woman who, unfortunately, was explaining why her company was closing two of its three restaurant locations.  Having recently made the switch from Marketing Director of a local restaurant group […]

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Build Your Brand

So you know who your company is, what your values are, and the expertise that you bring to your industry and clients—but do your clients and prospects understand your value? Marketing used to consist of a one-sided push of information to the masses but is now a two-way conversation with an engaged audience. Content is […]

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