Category: Strategy

LinkedIn Best Practices

LinkedIn has been around longer than Facebook, Instagram, and Twitter. The platform is roughly 15 years old and is more relevant now than ever. It hosts more than 500 million professional profiles and brings unlimited networking potential to the table.  In order to be a well-rounded marketable professional, LinkedIn is the place to be. But […]

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You know the drill…Cut this.Is that really performing?Will this work?Who is going to do that…Doesn’t she have a daughter on Facebook? It is budgeting and planning season for 2020. Markets are good. People are consuming and this may be the right time to analyze your current digital marketing strategy (or lack thereof).  Every year during […]

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Marketing Director Confessions

By Jennifer Dring, (Digital Content Director) “We didn’t market enough. That’s a rookie mistake.” – Jennifer Dring I recently saw this quote from an area business woman who, unfortunately, was explaining why her company was closing two of its three restaurant locations.  Having recently made the switch from Marketing Director of a local restaurant group […]

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Build Your Brand

So you know who your company is, what your values are, and the expertise that you bring to your industry and clients—but do your clients and prospects understand your value? Marketing used to consist of a one-sided push of information to the masses but is now a two-way conversation with an engaged audience. Content is […]

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