It’s time to create your marketing budget for the coming year, but you may be wondering how to even get started with so much uncertainty surrounding your business. Whether your industry is one that is thriving right now (real estate and home builders and remodelers, we are looking at you) or one that is trying… Read More >
Category: Strategy
How to Market Your Real Estate Business During a Pandemic
12 Tips For Marketing on Social Media While the seemingly only constant over the past six months is that absolutely nothing has remained the same, the real estate market has remained a steadying force in the economy. Indicators suggest that this trend will continue through the end of 2020, and beyond, but that doesn’t mean… Read More >
A Spotlight on the Innovative Spirit of Central Ohio Businesses
As pretty much every aspect of our professional and personal lives have been upended, we are sticking to our mantra that it is essential to have Perspective, Patience, and Innovation now more than ever. Whether we are counseling our clients or our kids, we continue to impress the importance of keeping a proper perspective on… Read More >
Navigating Real Estate Through COVID-19
The real estate industry naturally ramps up when the weather gets warm. The sun is shining and buyers are ready to go open house hopping and motivated to move in before the new school year. 2020 – in the midst of COVID-19 is no different – in fact, real estate verticals are busier than ever.… Read More >
Adapting Communication in Disruptive Times
2020 has shaped up to be a pretty interesting year so far, already leaving its mark on history in a variety of ways. COVID-19, or Coronavirus, has disrupted everything from our educational system; governmental institutions; health care; restaurant, service, and entertainment industries; and literally how the world is – or is not – engaging with… Read More >
A Message from MJ2 Marketing
Supporting each other as we move through crisis is such an important part of our fabric. While we understand the impact of the last several weeks has been a trying time for everyone, we are hopeful and KNOW that we will all come out the other side. More optimistic. More empathetic. More knowledgeable. And I hope,… Read More >
Marketing to Gen Z: What You Need to Know
MJ2 was recently invited by Big Lots to attend their Fireside Chat with Gen Z experts, Connor Blakley and Madison Bregman. These two were impressive to say the least. Both 20 years old, the pair has consulted with brands such as the NFL, Johnson & Johnson, DSW and Chipotle to understand how to adapt their… Read More >
Celebrating Our Client’s Success: IAM Robotics is on the Move
MJ2 Marketing was approached by IAM Robotics in early 2019 to provide strategic marketing services to amplify their messaging across digital platforms. In addition to building general brand awareness through engagement on LinkedIn, Twitter, Facebook, and Instagram, MJ2 also works with the IAM Robotics team to develop in-depth strategic content for their website that has… Read More >
5 Predictions in 2020 to Keep Your Digital Marketing Humming Along…
No doubt the landscape changes daily in the digital world. Our MJ2 Marketing team takes pride in conducting weekly sessions that allow us to share the latest news and trends with one another, and to collaborate to determine if and how they might be used for our clients. By listening to “Marketing Greats” in our… Read More >
Confessions of a Marketing Director
By Jennifer Dring, (Digital Content Director) “We didn’t market enough. That’s a rookie mistake.” – Jennifer Dring I recently saw this quote from an area business woman who, unfortunately, was explaining why her company was closing two of its three restaurant locations. Having recently made the switch from Marketing Director of a local restaurant group… Read More >
How to Build Your Brand with Content Marketing
So you know who your company is, what your values are, and the expertise that you bring to your industry and clients—but do your clients and prospects understand your value? Marketing used to consist of a one-sided push of information to the masses but is now a two-way conversation with an engaged audience. Content is… Read More >
Four Digital Marketing Trends To Help Your Business Grow in 2019
Whether it’s SEO, digital ads, email marketing, or social media, there are many different tactics that businesses can use to their advantage. We will take a look at a few Digital Marketing trends that are crucial if your business aims to be effective and thrive in the new year. 1. Local and Micro-influencer Marketing Influencer marketing is not a… Read More >