Predictions for 2023 It goes without saying, the world of digital marketing is always changing and growing. Here at MJ2 Marketing, we strive to meet and get ahead of all the evolving, digital marketing trends to incorporate into our clients’ digital and social platforms. With 2022 coming to a close, it is time to look… Read More >
Category: Strategy
Planning and Budgeting: Setting Your Business Up For Success In The New Year
As we head into the fourth quarter, your company’s goals for the upcoming year are top-of-mind, which means it’s time to consider the marketing plan and budget that will help you achieve them. While the economic uncertainty may have you contemplating a more conservative marketing budget for the new year, the truth is that now… Read More >
Teaming Up to Ensure Everyone Eats Here
We are proud to be working with the Dublin Food Pantry and Cramer & Associates on the Everyone Eats Here – #FeedDublin capital campaign to raise $3 million for the purchase and renovation of a new home for the Pantry. This project holds a special place in our hearts since Dublin is and always has… Read More >
Welcoming the City of Worthington
We are thrilled to welcome the City of Worthington to the MJ2 Marketing family of clients. Beginning July 1, 2022, the MJ2 team will supplement the City’s Communications efforts with digital strategies and content creation to further engage and connect with City and school district residents, members of the business community, and other key stakeholders.… Read More >
How to Maximize Your Digital Marketing Investments
Social media will continue to play a crucial role in driving customers, especially in the post-pandemic world – and as such, marketing leaders need to plan their social media marketing strategies accordingly. Trust us, social media is about much more than just Facebook and Instagram posts, rather it should be an integrated strategy of organic… Read More >
Employee Advocacy Programs
One of the most overlooked aspects of digital marketing is employee advocacy programs. Why? Because the best advocates for your brand and organization are often your own employees. That’s why it’s essential to engage your employees and develop a strategic employee advocacy program where all parties can benefit. Employee advocacy is when your employees help… Read More >
How to Create and Execute a Successful Social Media Marketing Strategy
Social media marketing is all about meeting your target audience, clients and potential customers where they are and as they socially interact with each other and your brand. Marketing is built on human relationships and social media has long been used to help grow these relationships, particularly in light of the past two years when… Read More >
22 Digital Marketing Resolutions for 2022
New year’s resolutions are a perfect way to reflect on the previous year and think of ways to make some positive changes for the upcoming year. So we have come up with 22 digital marketing resolutions – in no particular order – to help you make this year the best one yet for your business. … Read More >
The ROI of Social Media Marketing
How an outsourced digital marketing team can impact your bottom line If the digital transformation was already in full-swing before the global pandemic … well, you can imagine how important this reimagining of business is now! Certainly, this transformation marks a turn of the tide in how businesses and consumers view, use and value social… Read More >
Using Digital Marketing for Recruiting
Now more than ever, your company’s digital recruitment strategy should be at the top of its game. No matter the size of your company or what industry you work in, your potential applicants are combing websites, scrolling through social media and looking at employer ratings on third-party review sites. It is essential, then, that companies… Read More >
Honing Your Creative Strategy
Thumb-Stopping Content for Top Performance There are all different types of marketing, but in this digital era, it is your content across the digital and social platforms that can help you stand out from the crowd. While written content will always play a role in your digital marketing, it is essential to embrace all forms… Read More >
Prepare (and Budget!) Now to Not Only Survive the Coming Year, but to Thrive
It’s time to create your marketing budget for the coming year, but you may be wondering how to even get started with so much uncertainty surrounding your business. Whether your industry is one that is thriving right now (real estate and home builders and remodelers, we are looking at you) or one that is trying… Read More >