As we head into the second half of the year, your company’s goals for and marketing efforts in 2024 are likely top-of-mind, along with the plan and budget that will help you achieve them. We have a few things to consider as you analyze your marketing now and heading into the new year: 1. Does… Read More >
Category: Social Media
Digital Marketing Predictions to Look Out For In 2023
Predictions for 2023 It goes without saying, the world of digital marketing is always changing and growing. Here at MJ2 Marketing, we strive to meet and get ahead of all the evolving, digital marketing trends to incorporate into our clients’ digital and social platforms. With 2022 coming to a close, it is time to look… Read More >
Instagram Reels: Why They’re Important and How to Use Them
An alternative to TikTok, Instagram Reels help you to promote your brand, reach new people, and engage your audience. Reels is a content format that allows you to create and share short engaging videos that — unlike Instagram Stories — don’t disappear after 24 hours. What Are Instagram Reels? Instagram Reels has gained positive responses… Read More >
Welcoming the City of Worthington
We are thrilled to welcome the City of Worthington to the MJ2 Marketing family of clients. Beginning July 1, 2022, the MJ2 team will supplement the City’s Communications efforts with digital strategies and content creation to further engage and connect with City and school district residents, members of the business community, and other key stakeholders.… Read More >
How to Maximize Your Digital Marketing Investments
Social media will continue to play a crucial role in driving customers, especially in the post-pandemic world – and as such, marketing leaders need to plan their social media marketing strategies accordingly. Trust us, social media is about much more than just Facebook and Instagram posts, rather it should be an integrated strategy of organic… Read More >
How to Create and Execute a Successful Social Media Marketing Strategy
Social media marketing is all about meeting your target audience, clients and potential customers where they are and as they socially interact with each other and your brand. Marketing is built on human relationships and social media has long been used to help grow these relationships, particularly in light of the past two years when… Read More >
Paid vs. Organic Social Media
An integrated social media strategy combines the use of both organic and paid social media to retain your existing customers while expanding your reach to a larger audience. Each approach to social media marketing has different benefits, although there is overlap between the two as well. The most successful digital marketing plan includes both paid… Read More >
22 Digital Marketing Resolutions for 2022
New year’s resolutions are a perfect way to reflect on the previous year and think of ways to make some positive changes for the upcoming year. So we have come up with 22 digital marketing resolutions – in no particular order – to help you make this year the best one yet for your business. … Read More >
A Look Back at the Flying Feather Four Miler
#DublinIsHome isn’t just a hashtag to Team MJ2 We are fortunate at MJ2 Marketing to have long-standing relationships with a variety of businesses throughout Central Ohio, and we particularly love those clients who allow us to work on projects in our own backyard in Dublin, Ohio. One of those clients is M3S Sports, a sports… Read More >
Do You Have to Pay to Play on Facebook?
Best Practices for Getting Your Organic Content Seen Recognizing the importance of the role of Facebook (and its 2.74 billion users!) to our clients’ digital marketing success Team MJ2 relies on getting the latest and greatest information on the platform from Facebook marketing expert, Mari Smith. Recently, our Digital Content Director, Jenn Dring, and Senior… Read More >
The ROI of Social Media Marketing
How an outsourced digital marketing team can impact your bottom line If the digital transformation was already in full-swing before the global pandemic … well, you can imagine how important this reimagining of business is now! Certainly, this transformation marks a turn of the tide in how businesses and consumers view, use and value social… Read More >
Honing Your Creative Strategy
Thumb-Stopping Content for Top Performance There are all different types of marketing, but in this digital era, it is your content across the digital and social platforms that can help you stand out from the crowd. While written content will always play a role in your digital marketing, it is essential to embrace all forms… Read More >