As we head into the second half of the year, your company’s goals for and marketing efforts in 2024 are likely top-of-mind, along with the plan and budget that will help you achieve them. We have a few things to consider as you analyze your marketing now and heading into the new year: 1. Does… Read More >
Category: PPC
What is Performance Marketing and Why Do You Need It?
The term digital marketing is a broad one that encapsulates many different forms, methods, and practices of marketing, that includes content, social media, and email marketing. Simply put, performance marketing is what drives much of the results across all strategies. Including website development, search engine optimization, PPC advertising and lead generation email marketing, performance marketing… Read More >
Google Ads Best Practices
Every second, there are 63,000 searches performed on Google, and the majority of search results pages include Google Ads. Google Ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers. What are Google Ads? Google… Read More >
Paid vs. Organic Social Media
An integrated social media strategy combines the use of both organic and paid social media to retain your existing customers while expanding your reach to a larger audience. Each approach to social media marketing has different benefits, although there is overlap between the two as well. The most successful digital marketing plan includes both paid… Read More >
22 Digital Marketing Resolutions for 2022
New year’s resolutions are a perfect way to reflect on the previous year and think of ways to make some positive changes for the upcoming year. So we have come up with 22 digital marketing resolutions – in no particular order – to help you make this year the best one yet for your business. … Read More >
A Look Back at the Flying Feather Four Miler
#DublinIsHome isn’t just a hashtag to Team MJ2 We are fortunate at MJ2 Marketing to have long-standing relationships with a variety of businesses throughout Central Ohio, and we particularly love those clients who allow us to work on projects in our own backyard in Dublin, Ohio. One of those clients is M3S Sports, a sports… Read More >
Andrew Shares His Best Facebook Ads Tips + Tricks
More than two billion people utilize Facebook’s capabilities every month — so no matter what type of audience you want to reach, you will find them through Facebook and its related platforms, including Instagram, Messenger, and WhatsApp. When used strategically, Facebook can help advertisers raise their brand awareness, attract new customers, and convert interested customers… Read More >
What You Need to Know About Facebook Ads Updates for iOS 14
More than ever, Facebook ads are critical to the success of your digital marketing efforts. It is important, then, that any changes made to how those ads are delivered are understood so that you can continue to get the most value from your investment. If you are already using Facebook ads, you may be aware… Read More >
5 Reasons to Add Google Ads to Your Digital Marketing Strategy
An online advertising program, Google Ads (previously Google AdWords) allows you to create ads to reach audiences that are interested in the products and services you offer. That sounds a lot like many other forms of paid ads, so why Google? Google has actually transcended its own brand and now holds a place in the… Read More >
