As we head into the second half of the year, your company’s goals for and marketing efforts in 2024 are likely top-of-mind, along with the plan and budget that will help you achieve them. We have a few things to consider as you analyze your marketing now and heading into the new year: 1. Does… Read More >
Category: Email Marketing
What is Performance Marketing and Why Do You Need It?
The term digital marketing is a broad one that encapsulates many different forms, methods, and practices of marketing, that includes content, social media, and email marketing. Simply put, performance marketing is what drives much of the results across all strategies. Including website development, search engine optimization, PPC advertising and lead generation email marketing, performance marketing… Read More >
Why Businesses Need Email Marketing
Over 20 years old, email is one of the oldest forms of digital marketing, yet remains one of the most effective. In fact, 77% of marketers utilize an email marketing strategy, and 79% of marketers consider email to be their most successful area for distributing content. So why does this form of marketing still resonate,… Read More >
22 Digital Marketing Resolutions for 2022
New year’s resolutions are a perfect way to reflect on the previous year and think of ways to make some positive changes for the upcoming year. So we have come up with 22 digital marketing resolutions – in no particular order – to help you make this year the best one yet for your business. … Read More >
Transform Your Email Marketing in 7 Easy Steps
If you could reach over 90% of your target audience with just one form of marketing, would you do it? Um, we sure would (and do!). While claims of its death have been greatly exaggerated, email marketing is in fact alive and well and thriving. In 2021, 4.03 billion people around the world use email,… Read More >
An Oldie But a Goodie – Why Email Marketing Remains the Powerhouse of Digital Marketing
Nearly 20 years old, email is one of the oldest forms of digital marketing, yet remains one of the most effective. In fact, 86% of Business to Business marketers utilize an email marketing strategy, and this is actually expected to increase. So why does this form of marketing still resonate, despite the constant evolution of… Read More >
How to Craft the Perfect Subject Line
While they may seem like a minor detail of your overall email marketing program, email marketing subject lines can make or break your campaigns. The average person receives 121 emails each day, and the subject line is oftentimes the deciding factor on whether the message is received and opened, or banished to the dreaded Trash… Read More >
Case Study: Great Home Giveaway
The Client Trinity Homes, a luxury home builder with headquarters in Central Ohio. Trinity had been working with HER Realtors and The Ohio State University in 2016 on the Great Home Giveaway, a sweepstakes in which a lucky winner from Ohio can enter win a Trinity home valued at $250,000. The Challenge The results from… Read More >
Fire-Dex: Award Winning Social Media
Since signing with MJ2, Fire-Dex’s social media platforms have experienced explosive growth, going from 490 followers to over 85,000. MJ2 continues to create consistent engaging content on social media pages which drive website referral traffic and engagement. The Client: Fire-Dex is a leading manufacturer of head-to-toe protection for first responders, including turnout gear, boots, hoods, gloves and helmets.… Read More >
Top 5 Email Marketing Myths
Email marketing is not dead. Contrary to what many marketing “experts” have reported, email marketing is alive and well. The majority of brands are now integrating this effective, direct to consumer, messaging tool into their marketing strategy. And why not? It’s as simple as writing some copy and hitting send before your message is off… Read More >
The Most Fun We’ve Had With Our Clothes On
Did you click? We thought you would. Our clothes are on. We are working hard. Just another normal day at the offices. But we thought you would click. Where are we going with this? The subject line. The chances of your email being ignored are pretty high – unless of course, you have an attention… Read More >
