Predictions for 2023 It goes without saying, the world of digital marketing is always changing and growing. Here at MJ2 Marketing, we strive to meet and get ahead of all the evolving, digital marketing trends to incorporate into our clients’ digital and social platforms. With 2022 coming to a close, it is time to look… Read More >
Category: Branding
Why Branding is Essential to Your Marketing Strategy and Business Goals
You’ve likely heard the buzz about branding and why it is the foundation of any thriving business or organization. But you may also be a small business owner or a “one-man-band” marketing director who thinks branding is just something “big companies (with big budgets)” undertake and is not worth neither the time nor the expense.… Read More >
How to Build Your Brand with Content Marketing
So you know who your company is, what your values are, and the expertise that you bring to your industry and clients—but do your clients and prospects understand your value? Marketing used to consist of a one-sided push of information to the masses but is now a two-way conversation with an engaged audience. Content is… Read More >
Is It Time to Take Your Digital Marketing to the Next Level?
We think it is. It’s time to take your digital marketing to the next level. We appreciate that your daughter knows how to do Facebook, or your brother-in-law built your website, but really, does that reflect your brand? Doubtful. So we’re going to let you in on a secret—the secret of a blended resource team.… Read More >
Fire-Dex: Award Winning Social Media
Since signing with MJ2, Fire-Dex’s social media platforms have experienced explosive growth, going from 490 followers to over 85,000. MJ2 continues to create consistent engaging content on social media pages which drive website referral traffic and engagement. The Client: Fire-Dex is a leading manufacturer of head-to-toe protection for first responders, including turnout gear, boots, hoods, gloves and helmets.… Read More >
Does Your Website Design Reflect Your Brand?
MJ2 Marketing recently launched two new custom websites for local Columbus businesses. The projects for Fireproof Records Center and Mike Elkins were very different, but MJ2 Marketing was able to deliver two unique website design looks that left our clients thrilled. Fireproof Records Center tasked MJ2 Marketing with a project to overhaul their website and… Read More >
Digital Demand: Building a Totally Custom New Website
The management team at Everhart Advisors had a problem: their website was stale and certainly did not illustrate a true indication of their brand. They knew what they wanted to say, just not how to say it. For business owners, a custom new website is a laborious undertaking that feels, at times, endless. However, the… Read More >
Fire-Dex and MJ2 at FDIC 2017
Each spring, our client Fire-Dex attends the largest firefighting training conference in Indianapolis, FDIC. This year, we helped Fire-Dex pivot their trade show messaging to raise awareness of the high risk of cancer in firefighters. Utilizing cancer statistics and introducing The Interceptor™ Package as a defense we developed the campaign theme “You Take Care of… Read More >
Creating Brand Stewardship
MJ2 attended the AAF District 5 Luncheon today with an excellent presentation by Kelly Ruoff, Chief Creative Officer at Ologie. What we learned: A brand isn’t just a logo, tagline or campaign. A brand is an experience that includes not only the product or service but the people, placement, information and the inspiration that led… Read More >
The New MJ2 is Coming Soon
MJ2 Marketing has come a long way in seven years. We’ve moved offices twice, added a new space in the Short North, added skilled marketing talent that will help us to gain market share and grown our presence in the industry. We felt it was time to have our own organization go through a SWOT… Read More >
Bringing Luxury to Life
The Challenge Barbara Waters is a premier, upscale Realtor serving Central Ohioans in search of their dream home. She has consistently proven results as a 2014 Top Ten Selling Agent for RE/MAX in Central and Northern Ohio. Barbara Waters approached MJ2 Marketing about a website re-design. Waters hoped to update her dated website to match… Read More >
Before and After – Scioto Properties
What is a brand? Seth Godin once defined it as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” MJ2 Marketing originally partnered with Scioto Properties for a complete re-branding, which included the redesign and development of their website. Take… Read More >
