Branding Archives | MJ2 Marketing


Category: Branding

Fire-Dex: Award Winning Social Media

Since signing with MJ2, Fire-Dex’s social media platforms have experienced explosive growth, going from 490 followers to over 85,000. MJ2 continues to create consistent engaging content on social media pages which drive website referral traffic and engagement. The Client: Fire-Dex is a leading manufacturer of head-to-toe protection for first responders, including turnout gear, boots, hoods, gloves and helmets.Read More >

Fire-Dex and MJ2 at FDIC 2017

Each spring, our client Fire-Dex attends the largest firefighting training conference in Indianapolis, FDIC. This year, we helped Fire-Dex pivot their trade show messaging to raise awareness of the high risk of cancer in firefighters. Utilizing cancer statistics and introducing The Interceptor™ Package as a defense we developed the campaign theme “You Take Care ofRead More >

Creating Brand Stewardship

MJ2 attended the AAF District 5 Luncheon today with an excellent presentation by Kelly Ruoff, Chief Creative Officer at Ologie. What we learned: A brand isn’t just a logo, tagline or campaign. A brand is an experience that includes not only the product or service but the people, placement, information and the inspiration that ledRead More >

The New MJ2 is Coming Soon

MJ2 Marketing has come a long way in seven years. We’ve moved offices twice, added a new space in the Short North, added skilled marketing talent that will help us to gain market share and grown our presence in the industry. We felt it was time to have our own organization go through a SWOTRead More >

Bringing Luxury to Life

The Challenge Barbara Waters is a premier, upscale Realtor serving Central Ohioans in search of their dream home. She has consistently proven results as a 2014 Top Ten Selling Agent for RE/MAX in Central and Northern Ohio. Barbara Waters approached MJ2 Marketing about a website re-design. Waters hoped to update her dated website to matchRead More >

Before and After – Scioto Properties

What is a brand? Seth Godin once defined it as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” MJ2 Marketing originally partnered with Scioto Properties for a complete re-branding, which included the redesign and development of their website. TakeRead More >