Outsourcing your marketing is a big decision – you’re entrusting your brand to someone else, which can directly impact your business’s growth and reputation. Not all partnerships are successful, however, oftentimes because there is not a clear understanding or agreement on the unique needs and goals of the project resulting in “plug and play” solutions instead of tailored strategies.
A true outsourced marketing partner should craft strategies specific to your brand, expectations, and goals; deliver measurable results; and help your business grow. Here are some things to consider as you select the right marketing partner for you.
Personalized Attention and Solutions
No client is the same, so no two client retainers or projects should be approached the same way. That’s why your dedicated team should prioritize developing a close-knit working relationship with you right off the bat, digging in to truly understand who you are and where you want to go.
By actively collaborating with you from the get-go, they can more easily translate your thoughts into strategies that reflect your voice and resonate with your audience. Without that deeper connection, the results can feel disconnected and misaligned.
Intentional Responsiveness
Your outsourced marketing team shouldn’t just react to your requests, they should be responding to your specific needs or questions with clarity and intention. Overcommunicating, rather than just crafting and executing your digital programs, ensures every effort builds on a deeper understanding of your brand and contributes to a larger goal.
And, dare we say, your marketing partner should be proactive in bringing new strategies and ideas to you rather than sitting back and waiting for your direction.
Interpreted, Vetted Data
Data is – or should be – at the heart of your decision making when it comes to which marketing efforts are successful and which need to be adjusted. However, data is only as good as your understanding of it. Raw numbers and graphs don’t tell the full story of your marketing efforts. Your marketing partner should provide the numbers, but also an analysis of what those numbers mean and any necessary adjustments.
Without clear visibility into where you stand, it’s nearly impossible to figure out where to focus your efforts moving forward. That’s why your marketing partner should do their due diligence to give you data with context, carefully analyzing, interpreting, and vetting it for accuracy. This way, you not only understand the numbers you’re seeing but why they matter and how they should impact your decisions.
Choosing the right marketing partner is crucial to your business’s growth, and a boutique digital marketing agency can offer the collaboration, personalization, and genuine commitment you need to succeed. At MJ2 Marketing, we’re ready to dive into your unique story and help you drive real results.
