As we head into the second half of the year, your company’s goals for and marketing efforts in 2024 are likely top-of-mind, along with the plan and budget that will help you achieve them.
We have a few things to consider as you analyze your marketing now and heading into the new year:
1. Does your website need a facelift? New images? Better content? An overall strategy?
Your website sets the first impression for your business. If your website is failing to retain the incoming traffic long enough to convert them into customers, it is time for a website facelift.
“Judgments on a company’s credibility are 75% based on the company’s website design.”
– Source: Web Credibility Research from Stanford
Reasons to consider a website facelift:
- You have an old design
- It does not function effectively on mobile devices
- Your brand messaging is outdated or missing
- You have poor SEO in place
- Visitors are bouncing from your site
- It is a slow-loading website
- You want to boost your website conversions
2. Do your current marketing strategies make a connection with your intended audience? Are you measuring the success of your marketing efforts with the use of Key Performance Indicators?
Marketing campaigns help businesses and companies attract new customers, increase sales and generate more profits. To determine whether a marketing campaign is successful, you need to measure more than just the number of sales and amount of profit brought in.
Measuring the success of a marketing campaign factors in a variety of metrics and requires a plan to best determine what KPIs apply to what you’re measuring and, ultimately, trying to achieve with your marketing.
3. Pay to play? Yes, you should.
Paid Advertising is becoming increasingly important for businesses in today’s digital landscape. This form of advertising allows for targeting a wider audience, increased brand awareness, higher conversion rates, cost-effective marketing, and flexibility and customization.
It enables businesses to reach specific demographics and geographic locations, consistently deliver their message to a targeted audience, drive higher engagement and website traffic, control their marketing budget and track their return on investment (ROI).
The average reach of an organic post on a Facebook Page is 2.2%
Paid advertising is a non-negotiable piece of your sales and marketing funnel. There are many possibilities, platforms, types of paid ads and campaign types to choose from, so it is essential to understand the best platform and budget to meet your goals.
4. If you don’t have a digital and content strategy, you should.
Every business needs to have a content strategy in place for the company and its customers. It is where people spend most of their online time researching products and services, searching for information about any topic or question they may have. Nowadays, this is one of the most frequently used methods to find out more about a person or business.
Content is the future and the now.
Content’s impact on your business cannot be overstated. It helps to:
- Increase brand awareness and reputation
- Improve traffic flow to your website
- Raise conversion rates
- Generate leads.
After a visitor makes their first visit to your site, the role of content marketing is no less important than SEO; in fact, your content strategy should be the cornerstone of your SEO marketing efforts in 2024.
5. Are you utilizing email marketing? Direct to Inbox still works.
Email is one of the oldest forms of digital marketing yet remains one of the most effective. It provides an opportunity to open—and keep open—the lines of communication between your business and your audience with consistent and timely communication.
79% of marketers consider email to be their most successful area for distributing content.
So, why is email marketing such an effective tool?
- Builds relationships with your audience
- Establishes brand recognition
- Increases sales
- Optimizes your marketing budget
- Provides trackable data
Our Expert Advice
- Do a few things really well, and then watch and wait for the rest (TikTok; AI tools, etc.)
- Select a digital partner that listens.
- Select a digital partner that learns.
- Select a digital partner that has been doing this for a long time.
- Select a digital partner with a variety of seasoned resources who will take the time to help you achieve amazing results.
Let’s chat about your company’s marketing efforts in 2024.
