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Navigating Real Estate Through COVID-19

Blog » Strategy » Navigating Real Estate Through COVID-19

Photo of a person holding an iPad looking for a house for sale.

The real estate industry naturally ramps up when the weather gets warm. The sun is shining and buyers are ready to go open house hopping and motivated to move in before the new school year. 2020 – in the midst of COVID-19 is no different – in fact, real estate verticals are busier than ever. The current interest rate is staggeringly low.

The real estate industry includes some of our longstanding clients in home builders, mortgage brokers, agents and brokers, title companies, and land surveyors – all being affected by the current real estate climate and in need of appropriate responses during this disruptive time.

Now, more than ever, the people reaching out have a strong intent to buy! Here are a few key strategies real estate businesses should consider adopting:

Utilize Facebook Live

Even though there is a restriction on gatherings, open houses can in fact still go on. Across every industry we are seeing companies utilize Facebook Live to connect, engage and simulate face-to-face interactions daily. Host a live video open house as a way to pique the interest of potential customers. (Reminder, your followers get a notification when you are Live, so they are more apt to click over, and your sales team can easily host a watch party from the Live, thus increasing the impressions and reach).

Involve the Sales Team

During these live streams, sales team members can walk through the model home, pointing out key features or details on pricing and the homebuying process. In a way, these live videos can be even more detailed than touring with a whole group of individuals or neglecting to interact with everyone when being pulled aside by a single customer.

Begin Gaining Interest

For the safety of your employees, you’ve decided to postpone all events, open houses and walkthroughs. No worries! Begin gaining your followers’ interest in future homes by posting videos of floor plans and available homes. Floor plans are the single highest impression in the real estate vertical. Everyone wants to know the layout of that house!

At the end of the day, utilizing these alternative sales methods can keep your real estate business booming in this disruptive time. The key will be making sure you remain available to your customers through digital communications and platforms. Especially now, if a customer is walking through the door of a model home or contacting a real estate agent – they have intent to buy! Stay connected, engaged and helpful.

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