If you’re in the Digital Marketing business, you have probably heard that content is king. But what is a king without a queen? Experts in the field have started to associate quality content with user engagement—calling it “queen.” While having compelling content is key to attract users, what any digital marketer should always be looking for is engagement. The following guide will help you understand how to encourage your target audience to engage with your content.
Use of Relevant Images
Did you know? Posts that contain relevant, high quality images can get an average of 94% more views than those without. This is a result from a significant increase in mobile usage, leading to shorter attention spans from users. According to a study from Microsoft, the average human attention span has fallen under that of a goldfish, which means that big blocks of text is simply off-putting to users. Visual elements are critical to getting attention for your post on social media, communicating its key message and increase its shareability.
Add Variety to the Mix
No one likes to read or see the same thing over and over again, so why not mix things up? It’s time to put your creative side to work and create content that can promote different types of engagement. Adding infographics, relevant articles, videos, quotes, and even memes to your content rotation can trigger engagement from your audience that you haven’t seen before, as well as show you which types of content users enjoy. People like variety, so using different formats can help you have a higher reach and an increase in engagement.
Include Personality
Social Media is supposed to be fun, not annoying—no matter the nature of the account. Users want to see the human side of corporations, the people they can relate with. Showing a company’s personality can help tell the story that regular information-based content doesn’t. You can engage with your audience by including photos of team building activities or bring-your-dog-to-work-day, create employee spotlights, add trivia questions and fun facts to your content, or even share jokes with your audience. At the end of the day, if you love dogs, wouldn’t you feel more inclined to like a company if their employees loved dogs too?
Remember, content and engagement go hand-in-hand—one doesn’t function without the other. Great content is worthless if it doesn’t engage your audience and engagement can fail its purpose if the content isn’t relevant to the brand. For more information about using content marketing to promote your business, visit our blog.
