You have established your online presence. You are active on the major social platforms relevant to your industry and your blog has proven your thought-leadership and relevance to your customer. Now what? The digital world is ever evolving and it is important to stay ahead of the curve to keep your audience engaged and to grow your customer base. Here are a few tips to take your digital marketing strategy to the next level.
1. Amp up the content
Blogging is still a great tool for any marketing strategy, but it is important to note that the competition is fierce in the blogging world. Add some spice to your blogs by integrating a Slideshare presentation or YouTube video. Showcase your creativity with vivid imagery and add infographics to break up the content.
2. Design email marketing for mobile devices
We live in a world that is on the go. More and more, emails are read on a smartphone or tablet. Designing an email campaign that is easily read on a mobile device or PC will keep your readers happy and your open rate high.
3. Create and share original content
Your customers are exposed to a plethora of content everyday on social media. It is no longer acceptable to simply curate content and post it on your social channels. Take the time to analyze and measure your most successful posts and then use that information to create similar content in the future.
Having an integrated, relevant digital marketing strategy is a must in today’s hyper connected world.
