Blog Post

What Makes a Successful Infographic?

Infographic

Why have infographics become such a popular addition to content marketing? It is really quite simple. Infographics present a streamlined visualization of complex data that allows viewers to quickly digest and understand that information in a way that not only educates but also entertains.
It is important to first find interesting and reliable data to present in an infographic. Once the data has been compiled, you can create a visual story that delivers your message.
Here are five key concepts to consider when creating your next infographic:

  1. Provides compelling and attractive content. Content is becoming increasingly visual and there is a great deal of information out there to provide to your customer. In order for your customer to read your content it needs to stand out from the rest of the crowd. How can you do that? Make sure it is visually appealing to your audience.
  2. Presents information in a manner that educates the customer. Many people forget most of what they read, but remember what they see. Visual information, if organized properly, is absorbed quicker. The key message should be understood within seconds of viewing.
  3. Boosts brand awareness. Display your company logo prominently. As the infographic gets shared (which it will), so does your brand
  4. Increases traffic to your website. As previously mentioned, infographics are highly shareable. If it is linked and branded properly, it will drive traffic back to your website or blog.
  5. Shows expert understanding. You’ve done the research. You have weeded through all the jargon and prepared a simple presentation to share with your customer. Showcasing your creativity by highlighting the facts in a visually appealing way displays your knowledge and positions you as an expert on that topic.

When designing your infographic, keep your customers in mind. If you consider the information that is most important to them and how they would best like to see it displayed, you are sure to design a rock star infographic. Do you need a little more inspiration? Check out our blog for some examples of highly effective infographics.