Last week, Facebook announced updated guidelines for promotions for the social platform. Contests and sweepstakes are the foundation of social brand engagement, so we think these changes are of interest to all brands marketing on Facebook.
What are the updates? Here is a quick overview:
- Facebook business pages can now collect promotion entries by having people post on the page, or comment/like a post.
- Pages can collect entries via Facebook messages.
- Promotions on, as well as off, Facebook can collect entries through a “like” click.
These promotions policy changes are designed with the small business owner in mind, offering the opportunity to deliver “quick and easy” promotions, without the effort required to build and deploy a fully branded engagement app experience.
We are very excited that promotions can now be administered without third party applications. According to Facebook’s official blog post on the Facebook for Business page, “We’ve removed the requirement that promotions on Facebook only be administered through apps. Now, promotions may be administered on page Timelines and in apps on Facebook.
We are ready to explore the new opportunities made available by these recent changes. Are you ready to deploy your next promotion? Contact MJ2 Marketing and we will help you get started!
