With Mother’s Day a little over a week away, the MJ2 team developed a Mother’s Day promotion for our client, Priority Mortgage Corp. Over the years, Priority Mortgage has been touched by breast cancer. It is a cause near and dear to the Priority family. And, with the timing of the recently released book by Chris Spielman, “That’s Why I’m Here: The Chris & Stefanie Spielman Story,” we created a Facebook giveaway event. It’s simple really. To be eligible to win one of ten copies of the book, one needs to “join” the Facebook event. At the end of the promotion, we will draw and announce the 10 winners and will coordinate delivery.
Further, to support the efforts of the event and build awareness about it, MJ2’s Ashley Fithen, designed a special Facebook timeline photo and Facebook avatar centered around the giveaway.
This promotion was twofold. We were able to create some buzz about Priority and to provide the Priority Mortgage sales team a reason to connect and reach out to friends, family, referral sources and clients. The sales team has embraced it. It was an easy fit, because, let’s face it….moms or mother figures are special to all of us!
To roll out the promotion, a Facebook event was created detailing the giveaway. After that event was live on Facebook, instructions were written and emailed to the Priority Mortgage sales team with ideas for postings on Facebook or emails to send to databases. As with all sales groups, each loan officer has their own style, so having many options is important and key for executing a successful campaign.
Here is a sample of the postings we shared with the Priority loan officer team:
- We’re celebrating Moms! Join our event and win the recently published book by Chris Spielman, “That’s Why I’m Here: The Chris and Stefanie Spielman Story”.
- “She was, and still is today, a role model on how to live my life.” ~ Madison Spielman on her mother, Stefanie Spielman. Wise words from a young woman. Join our event and win a special book for the special mom in your life.
- “When your mother asks, ‘Do you want a piece of advice?’ it is a mere formality. It doesn’t matter if you answer yes or no. You’re going to get it anyway.” – Erma Bombeck
We are excited to see the results. In addition, it has been rewarding to see the sales staff at Priority take the project and run with it. You know you’re off to a great start when you can grow enthusiasm internally!
We’ll report back on our final statistics in the coming weeks.
If you are a Mother, know a Mother, or want to be a Mother, respond to this blog here, and we will send the first responder a copy of the book to enjoy on your special day!
Happy Mother’s Day!
By Lisa Moore, Director, Community Mgmt & Priority Mortgage Project Mgr
