Merriam-Webster defines crowdsourcing as the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.
Wendy’s recently brought their famous 80’s “Where’s the Beef” promotion back to life. For those of us that lived the first go-around of this promotion, just saying “Where’s the Beef” takes you back in time…a time when mullets were cool, Michael Jackson’s “Thriller” was the #1 album of the year and Ronald Reagan was our President. Here’s a link that will help you remember Clara Peller and her 3 VERY popular words of 1984.
Fast forward to 2012 and Wendy’s goal to promote their nostalgic “Where’s the Beef” campaign. One method they are using to accomplish this goal is crowdsourcing! They are using their Facebook fans and Wendy’s enthusiasts to create new, current “Where’s the Beef” t-shirts to be sold to benefit the Dave Thomas Foundation for Adoption. It’s actually a lot of fun to use their tools and their art to create your own t-shirt. Take 10 minutes or 2 hours (it can be addicting) to design yours.
This t-shirt was designed by none other than MJ2’s Creative Project Lead, Ashley Fithen. Not to worry, all of us at MJ2 will be sharing our designs next week, so stay tuned!
It can be seen where crowdsourcing may be what we did in the 90’s to be social, the change is currently happening where we are now crowdsourcing by our interests. Both Tumblr and Pinterest have seen rapid growth of people sharing, creating and enjoying content.
What “crowd” are you sourcing?
