Content Marketing World has once again come and gone and, of course, did not disappoint! This year we chose to participate virtually so that the entire Team MJ2 had the opportunity to “attend,” with Lisa Moore taking the lead in organizing all the sessions. A benefit of attending the event virtually is that many of… Read More >
As a small business owner, you have a lot on your plate, and not nearly enough time or resources to accomplish everything that you would like. Oftentimes, that means marketing your business gets pushed aside as operational needs require much of your focus. The success of your business, however, depends heavily on getting the word… Read More >
So you know who your company is, what your values are, and the expertise that you bring to your industry and clients—but do your clients and prospects understand your value? Marketing used to consist of a one-sided push of information to the masses but is now a two-way conversation with an engaged audience. Content is… Read More >
SEO, or Search Engine Optimization, is one of the most important parts of content marketing. A well-optimized, quality piece of content can help turn your website or blog into a valuable asset, and even bring in leads to your business. But with constantly changing algorithms, how can you be sure that you are being found.… Read More >
Just the mention of the buzzword content will send businesses aflutter, promoting its significant role in the digital world. As more and more marketers consider how content can work for them, the line seems blurry between two very distinct disciplines: content strategy and content marketing. While it may seem confusing, content marketing and content strategy… Read More >
Every second there are 40,000 searches conducted on Google. People from all over the world are filtering through search results to find answers to their questions. In response to this, every brand is in competition for a piece of the content pie; serving up information to their audience in record quantities in hopes their answer… Read More >
Last week, MJ2 Marketing joined 3,500 people from 53 countries to learn about content marketing trends and topics from industry leaders. Content Marketing World was held in Cleveland, Ohio for thought leaders to join together in an event that can only be described as electric. Here are the key takeaways from our trip to CMW:… Read More >
Are you including videos in your content marketing strategy? If not, it is definitely time to start. As content marketing continues to evolve, visual marketing is quickly becoming the norm. Videos often provide high viewership and engagement compared to text-heavy content. But don’t just take our word, a 2012 report by The Content Marketing Institute… Read More >
Whether you realize it or not, content marketing is playing a significant role in the planning of your upcoming Thanksgiving feast. In fact, you are probably scouring the Internet right now for pictures, recipes, inspiration and other ideas to prepare for the holiday. From the drinks you serve to the table decorations and even the… Read More >
In case you missed it (and we are going to sound a bit cliché): Content is king! As the internet landscape continues to change, relying on SEO alone could hinder the success of your company. Results from the Content Marketing Institute’s 2014 B2B Trends report shows that B2B marketers are recognizing the importance of… Read More >
As traditional marketing becomes less and less effective, marketers are turning to a more effective marketing strategy: content marketing. To be effective, your goal should be to create and curate relevant and valuable content to draw in your customer. Content marketing is the art of communicating with your customers, not selling to them. You can think… Read More >
