Going for Gold with Competitor  | MJ2 Marketing

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Going for Gold with Competitor 

#TeamMJ2 had the amazing opportunity to attend the U.S. Olympic Trials for swimming with our clients (and friends) from Competitor. Competitor is the Official Lane Provider for USA Swimming and has had its lane lines used in 10 of the last 14 Olympics.  

The Olympic Trials were held June 15th through 23rd, at Lucas Oil Stadium in Indianapolis, Indiana. This marks the first time the swimming Olympic Team Trials will take place on a football field. Two 50-meter temporary pools have been constructed on the field, one with a 25-meter warmup pool attached. (Yes, it is truly amazing!)  

At the invitation of Brad Underwood, President of Competitor, and Kristen Linehan Omli, Vice President, Jenn Dring, Grace Reilly, and Ryann Wilson from MJ2 traveled to Indianapolis for Days 5 and 6 of the Trials. To say the venue was extraordinary would be an understatement – and the talent and commitment of the swimmers even more so.  

A few of #TeamMJ2s favorite moments included: 

  • Seeing all-time great Katie Ledecky swim the final of the 1,500 meter (spoiler alert: she won)
  • Watching Caeleb Dressel and Simone Manuel make emotional comebacks to become a Paris Olympian
  • Cheering on Emily Brown from Dublin, Ohio, who swam on the same community swim team as Jenn’s daughter during her brief career as a swimmer
  • Being amazed at the talent of 14-year-old Audrey Derivaux  
  • Setting a world record for the number of spectators at a swim meet on Wednesday night 
  • Soaking in the joy all around, watching family, friends, and teammates of the swimmers cheering on what for many may be a once-in-a-lifetime moment 
  • Snapping a selfie at the Competitor Selfie Station at the AquaZone  
  • And, of course, dinner at St. Elmo’s [another spoiler alert: the cocktail sauce is HOT] 

We could go on and on, and likely will for a long time to come.  

MJ2 has had the pleasure of working with Competitor since 2021, helping them to amplify their brand via social and email marketing, graphic design, blog writing, and website updates. It is an invaluable partnership and Brad and Kristen are – by far – our funniest clients! 


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