Let’s chat (GPT). It’s likely that you have heard about the use of Artificial Intelligence in just about every area of our lives, including the use of ChatGPT (and other available platforms) to create written content.
Actually, AI can do a lot of things … with the direction, understanding, and knowledge of a person to guide it, of course. Kind of like an intern.
At MJ2 Marketing, we understand the importance of staying at the forefront of innovation in our industry and have incorporated AI into our suite of tools to help us provide exceptional content writing, SEO, email marketing, and more.
“But, of course, the old adage “garbage in, garbage out” still applies.”
– Jim Yu, Content Marketing Institute
We also understand the limitations of AI.
“AI is a robot perched on your shoulder, AI is not the creator at the keyboard.”
– Ann Handley, Writer & Marketer
It simply cannot replace the human understanding of brand messaging – whether through paid ads, website content, social media, or email.
So, how are we using it?
- Simplifying and streamlining research
- Informing campaign strategy
- Competitor analysis
- SEO keyword research and strategy
- Audience targeting and segmentation
- Subject matter research
While we believe AI has the potential to transform the digital marketing landscape, at the end of the day, it is our people who make the real difference. Our team of experts is committed to providing the highest quality of service, and we are confident that our AI-powered tools will help us to do so even more effectively.
