The term digital marketing is a broad one that encapsulates many different forms, methods, and practices of marketing, that includes content, social media, and email marketing. Simply put, performance marketing is what drives much of the results across all strategies.
Including website development, search engine optimization, PPC advertising and lead generation email marketing, performance marketing is driven purely by results. Sounds good, right? Let’s dive in.
What is performance marketing?
In simple terms, performance marketing is what drives results across a variety of digital marketing strategies. For instance, the goal of content marketing is to provide useful, helpful, and relevant information to a targeted audience. This might include blog posts, case studies, and more. Performance marketing is what ensures your targeted audience actually sees the content and is encouraged to take action. From a sales perspective it helps lead generation from top of the funnel to more actionable items that you would like your audience to take.
What does performance marketing include?
At MJ2 Marketing, we have invested in our performance marketing capabilities through the launch of our new sub-brand, DigitalMaxx. While we have always provided our clients with the strategies of performance marketing, the launch of DigitalMaxx confirms our commitment to the latest technologies and trends in digital marketing, based on our perspective of where the digital spaces are moving.
Performance marketing includes:
Web Design and Development
The experience that your website offers to your clients and potential clients is a critical component to achieving your business goals. It is the foundation of your performance marketing, but really your overall marketing strategy. Using our expertise in UX/UI, content creation, SEO, and performance optimization, we approach every website project with your specific goals in mind to create a digital representation worthy of your brand.
As a business owner, email marketing is the most direct way to reach into both existing and potential customers. Our focus is on growing your list, and putting that list to work for you. Relying on real data, sending the right content at the right time – with the right subject line – means emails can better meet your business goals.
Search Engine Optimization
Gone are the days of simply stuffing your website with relevant keywords without providing any value. Through keyword research, a focus on local results, and lots of testing, we can grow your SERP rankings month-over-month, to create reliable, repeatable results.
If SEO is a marathon, PPC is a sprint. Working best in tandem with a long-term SEO strategy, PPC ads allow you to immediately reach your target audience. We work hand-in-hand with the MJ2 creative team to create thumb-stopping imagery, partnered with retargeting and lookalike data to reach the right audience at the right time.
Why do you need performance marketing?
Heading into 2023, this type of marketing is becoming crucial for brands to get in front of their target audience. Consider that a recent report by Meta showed that only 10% of branded posts make it into your Facebook feed — even those from brands that you follow. The bottom line … the need for a high-quality and optimized online presence, paid content, and email is greater than ever.