Social media will continue to play a crucial role in driving customers, especially in the post-pandemic world – and as such, marketing leaders need to plan their social media marketing strategies accordingly. Trust us, social media is about much more than just Facebook and Instagram posts, rather it should be an integrated strategy of organic and paid content that builds brand awareness and client trust.
Conduct marketing experiments to find what works
As marketers, we know the importance of making data-driven decisions. The more information we have about our (or your) audience, the more we’re able to make effective marketing moves. And social media platforms are agile enough to allow us to test a variety of approaches and messages with ease.
Social media testing is an experiment that shows how your content is performing among your target audiences. It provides data-driven insights about your social media marketing activities and can provide a picture of what is successful for your brand, allowing you to create campaigns that you know will work.
Explore new social media platforms and features
It’s no secret that social media is constantly evolving, with both whole new platforms and new features within established platforms. While you may focus on one or two platforms that are most appropriate for your brand, don’t be blind to what’s new. Particularly if your brand speaks to different audiences. Also be aware of new features introduced within the platforms that you use, as they may help you do your job better or make it easier.
Align social media with overall marketing strategy
Although your social media use may feel separate from your overall marketing efforts, they are (or should be) closely tied together. An effective social media strategy can let you build awareness for your brand and reach new audiences that you are unlikely to touch through other forms of advertising. It can also help you to build strong relationships with your customer base by developing loyalty and promoting a strong brand image.
Creative content is key
While written content will always play a role in your digital marketing, it is essential to embrace all forms of content – and particularly visual content – to get the biggest bang for your marketing buck. From social media to more traditional channels, creative content fuels any content marketing strategy.
Maintaining brand consistency is pivotal when producing any kind of creative content, that’s why brands adhere to strict brand guidelines to safeguard their brand identity while making amazing creative content. And there is no one-size fits all approach to what type of creative content works best, after all the best formats for creative content marketing depend on your type of business and your goals and objectives.
Understand search intent from social media
Marketing is really the practice of connecting people or businesses with products and services they need and want. Being able to understand your customers’ needs is critical to providing the right solution, but how do you do that?
In digital marketing specifically, we focus on search intent, or user intent through the use of keywords, to answer this question. Understanding not only what your customers are seeking through search engine optimization (SEO) helps to clarify how potential customers are searching for what it is that you have to offer. Need some help ensuring that you are maximizing your digital marketing investment? From strategy to execution, our team of blended resources can either supplement your marketing efforts or act as a full-functioning extension of your business to get the job done. Let’s talk!