You have a website, so that’s good enough, right? Well, considering that nearly half of all digital traffic online comes from mobile devices, it’s also pretty important that your website be mobile-friendly. It’s also important to note that if your website is not mobile-friendly, it can negatively impact how your business shows up in search results.
(Pro tip: If you don’t really understand search engine optimization (SEO) and how it can impact your business, you may want to check out our quick overview.)
So let’s look at the benefits of having a mobile-friendly website:
Helps you rank higher in search results
As early as 2015, Google announced that it values websites that cater to both desktop and mobile visitors, and that this plays a powerful role in its ranking algorithm. In fact, in addition to just looking at the design elements of your website to ensure they are mobile-friendly, Google also looks at the overall performance of your mobile page as part of the ranking factor.
Improves user experience
While it’s important to be aware of what Google thinks of your website for SEO purposes, it’s also important to remember that having a mobile-friendly website greatly enhances the user experience as well. Surely, you have tried to pull up a website on your phone that you couldn’t read, wouldn’t load, or otherwise was not the least bit helpful…
Makes navigation simpler
A responsive website design ensures that the elements on the page properly fit the screen of the device (phone, iPad, etc.). Images, text, videos, buttons (and more!) resize, reorient, and rearrange rather than keeping a constant structure, making it easier to navigate.
Is a good investment
The advantages of a responsive site – elegant display and full functionality on any device, enhanced SEO, and single site management – make a responsive site the best investment for a business.
Your website is oftentimes the first impression that a client, potential customer, or industry colleague has of your company. Make it a good one! Our Definitive Guide to Website Design + Development provides key things to consider about your website and potential website project, and our Web Dev team is happy to chat with you about ways your website can be enhanced to help you meet your business goals.