Paid vs Organic Social Media Marketing | The Benefits and Challenges


Paid vs. Organic Social Media 

A marketing professional comparing paid vs organic social media.

An integrated social media strategy combines the use of both organic and paid social media to retain your existing customers while expanding your reach to a larger audience. Each approach to social media marketing has different benefits, although there is overlap between the two as well. The most successful digital marketing plan includes both paid and organic social media content as part of a comprehensive strategy.

Paid vs. organic social media infographic.

Benefits of Organic Social Media

  • Builds brand awareness
  • Cost-effective with high ROI  
  • Cultivates relationships 
  • Allows sharing of information
  • Educates audience 
  • Keeps your brand top-of-mind
  • Builds trust 
  • Establishes credibility 

Benefits of Paid Social Media 

  • Targets your audience
  • Boosts content visibility 
  • Expands the reach of your brand
  • Amplifies your message 
  • Provides trackable data 
  • Generates more traffic 
  • Converts qualified leads 
  • Attract potential customers

Not sure how to get started? MJ2 Marketing can help. Contact us for a consultation and we’ll walk you through the process.

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