In case you missed it, Facebook announced on April 29, 2019, that its network is undergoing the most extensive update and redesign in its 15-year history! While the desktop launch may take a few months, the mobile app is launching immediately, with major changes.
The redesign was unveiled at F8, Facebook’s annual developer conference. Read below for the down low on a few of the most noticeable changes:
- Facebook will be removing the classic blue menu bar, replacing it with a cleaner, white design that more closely resembles Messenger and Instagram
- The Stories feature will move to a more prominent placement at the top of user’s feeds
- Groups are getting a greater emphasis on the Facebook desktop, with new placement on the left-hand sidebar
What does this mean?
The increased focus on Groups goes beyond just aesthetic placement, and signals a change in emphasis away from the network being a source for news and towards creating supportive communities. Specialized groups are also being given access to new tools to aid in the administration of the group, including job templates for employers and privacy protections for certain types of groups whose members may be posting about sensitive health information.
Stay tuned to our blog for more details on the overhaul of the Facebook network and how those changes impact how businesses and consumers engage on the platform moving forward.