With the recent Facebook algorithm changes, businesses need to implement movable content more than ever to help them stay relevant. Luckily, there are many ways to implement movement to your social pages. Take a look at our list of the top ways to move your content.
- Live Video
Facebook Live is a great way to catch the attention of your audience and increase engagement on your page. Be sure to have a plan before going live and to create a before, during, and after strategy. A few ways to make the most out of your Facebook Live include announcing and promoting your Live beforehand, commenting and engaging with views during your Live, and analyzing your results afterwards to drive your future Live strategy.
- Production Video
Video marketing has taken over social media, and high quality video can captivate your audience and showcase your brand. While more expensive than video your shoot on your own, production video offers many benefits. Interviews, social campaigns, and product showcases are examples of when to consider a production video. You can make the most out your production video by repurposing it, shooting B-roll, and creating multiple versions out of one shoot.
Have something funny to say? Say it with a GIF. GIFs, or Graphics Interchange Format, can give your brand a personality and will get your audience to stop their thumbs when scrolling through their feeds. GIFs can make a huge impact and will foster engagement for lighthearted posts. Start here to find some GIFs that speak louder than words.
- Facebook Stories
While Snapchat and Instagram stories have ruled for so long, Facebook Stories are becoming more important to implement in your content strategy. You may have noticed stories are now displayed at the top corner of your feed, making them one of the first things Facebook users see. Facebook Stories are a great way to add movable content to your marketing strategy and show the behind the scenes aspect of your brand or business.
- Movable Images
Sometimes a standing image isn’t enough. Spice up your images by adding movable text and animations. Adobe Spark Post is an excellent app that helps you create stunning graphics in no time. It allows you to add movable text, filters, and more to create movable stories. Another way to get your images moving is to compile multiple images in iMovie to create slideshows. Slideshows turn your stale images into moving video to amp up your engagement.
If you want to learn more about adding movement to your content, contact the MJ2 Video Marketing team today to get started.