Case Study: Perimeter West Eyecare | MJ2 Marketing


Case Study: Perimeter West Eyecare

The Client

Perimeter West Eyecare recently tasked MJ2 with renovating their 10 year old website. The optometry practice, led by Dr. Simone Blake and Dr. Kelly Cleveland, specializes in eye health and vision needs for patients of all ages.

The Challenge

The Perimeter West website needed a complete overhaul.The site did not represent nor communicate the professional, personalized eye care business in Dublin, Ohio. It wasn’t optimized for mobile use and did not communicate the specialty markets served by the practice. In addition, it needed an innovative way for patients to access online forms and showcase their high end vendors as well as their beautiful, modern showroom.

The MJ2 Effect

The MJ2 web design and development team started the project by meeting with the Perimeter West team to perform a needs analysis to better understand exactly what they wanted and needed. MJ2 developed custom pages for the site that focused on eye exams and other specialities such as eye disease treatment and eye allergies. Designers made the website easy for users to navigate and for patients to find online forms, request appointments, and pay invoices. Finally, the team designed the website to be responsive for visitors accessing the site via mobile devices.

The final result is a clean, sleek website with high fashion images and design that reflects their high end brands while serving their patients in the best way possible.

See the new site live here.