Case Study: Priority Mortgage | MJ2 Marketing


Case Study: Priority Mortgage

The Client

Priority Mortgage Corp., a mortgage company headquartered in Worthington, OH, needed a new website to reflect their professional reputation as well as their personalized service. The website was plain, unorganized, and difficult for users to navigate. Many clients were commenting that it was difficult to find what they were looking for on the site. The Priority leadership team knew it was time for a website refresh that would convey the company culture and values.

The Challenge

A long time client of MJ2, Priority knew they could trust our website development team to deliver exactly what they needed, while maintaining the progress and voice as created by the MJ2 Content Team. The old website was outdated, lacked usability, and didn’t reflect Priority’s personal touch. As a result, the website was hindering their recruiting efforts and goals. MJ2 was contracted to create a new WordPress website that was easy to navigate and was helpful for both customers and those looking for career opportunities with Priority Mortgage.

The MJ2 Effect

Priority Mortgage website design project device mockup.

The MJ2 web design team met with Priority to learn, listen, and collaborate on their vision for the website in terms of overall look and feel, functionality, as well as recruiting goals. This helped the MJ2 team create a new website that was friendly, inviting, and told the Priority story. The end result is a user friendly, visually appealing website that reflects the unique, exceptional services of the company.