Case Study: Seniority Benefit Group | MJ2 Marketing


Case Study: Seniority Benefit Group

The Client
Seniority Benefit Group (SBG) is one of the top Medicare advisory firms in Ohio. The advisors at SBG help guide their clients through the often confusing maze of the Medicare enrollment process and how to manage their plans year after year. With over 5,000 beneficiaries helped by SBG, they’ve gained an enormous collection of raving fans.
The Challenge
The need for a more informative and helpful website became apparent to SBG after using their old site for the past few years. They wanted a place where Medicare beneficiaries could come and learn about their Medicare options, how to select the right plan for their needs, what life with Medicare will mean, and a variety of helpful topics all in an easily readable and user friendly online environment.
Seniority Benefit Group Website - Before
The MJ2 Effect
Keeping the focus on beneficiaries and the goal of creating a website that will serve as an important source for Medicare information, our design and development team went to work. Utilizing fresh images, clear and concise copy, larger fonts for the targeted demographic, and easy to use navigation, the new SBG website evolved into one that had our client excited and energized at their new online presence. A Medicare library was established to house infographics, videos, white papers and blog posts with helpful information for the thousands of beneficiaries that they serve.
Seniority Benefit Group Website - After
We encourage you to visit the new Seniority Benefit Group website and let us know how we can help with your website needs.