Ready. Set. Goals. | MJ2 Marketing


Ready. Set. Goals.

This time of year is full of change.  A change in the season, the weather, the school year, etc.  It’s also a time of transition and planning for the remainder of the year.  At MJ2, we like to review the goals we set at the beginning of the year to check our progress and gauge what needs to be completed by years’ end.  We encourage our clients to do the same, especially when it comes to their digital marketing goals.
We’ve come up with 4 questions you can ask to review your marketing goals and see how you stack up against the current strategies and techniques we are seeing in the industry.

  1. Are you regularly using video in your digital marketing strategy?  This summer, MJ2 produced over 15 videos for our clients.  Talk about bumping up your content AND numbers! These videos were clear differentiators  resulting in increase in brand awareness, website traffic, and clicks. Ask us how.
  2. Have you updated your Facebook page with the new layout?  Utilizing the most recent changes offered by Facebook can allow your brand to highlight your service offerings and products more prominently on the page allowing for higher conversions and engagements. Great article here.
  3. Were there events that you’ve hosted or participated in to expand your brand’s reach in the market?  If so, were you using appropriate hashtags or Snapchat geofilters to acknowledge your presence at the event?
  4. Is your website responsive and mobile friendly or does it need an update?  Having an experienced web design firm review your current site can provide you with the ideas and recommendation you might be looking for.  Our firm was just recognized by Columbus Business First as one of the Top 25 Web Development Firms in Central Ohio.  Here are a few of our recent projects.

These are just a few of the ways to review your current digital marketing strategies.  Take some time to reflect on where you are now and what you need to do to finish out 2016 and reach the goals you set at the beginning of the year.  Fall is almost here so get ready, review and reset.