Rock The Video in 2016 | MJ2 Marketing


Rock The Video in 2016

According to HubSpot, the play button is becoming “the most compelling call-to-action on the web” and just by adding the word “video” to your subject line, you can boost open rates by 19%.

Other Video Stats Worth Noting:

  • 96% of B2B companies are planning to use video in their content marketing over the next year.
  • 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video.
  • Online video traffic accounts for 50% of all mobile traffic.

Include video in your overall content strategy by treating it like an event.

What does that mean?
Basically, consider the entire video process like an event. Tease and share images and plans before the actual taping. Make a point to write a behind the scenes” blog. Then, when you have a captivated audience…rollout the final product!

See how we have been adding video to our client’s content marketing below.

Borror Properties – We added a video within a blog post and have been getting fantastic results.
MJ2 Marketing – We converted a blog post into a how-to video.

Priority MortgageInstagram videos help to tell the story.

Did you know? 

The first music video to be shown on MTV in the United States on August 1, 1981 was Video Killed a Radio Star.