Elevate your Facebook posts by giving them a boost. Boosted Posts, a form of paid advertising through Facebook, allows the content you share with your audience to reach a greater number of people. These posts appear higher in your audience’s News Feed, or their home page, so there’s a better chance your audience will see them. Boosted Posts can cost as low as $5 per post and can grow your network of people quickly.
What Kind of Posts Can I Boost?
Everything from status updates and offers to photos and videos can be boosted.
We recommend boosting posts on new gear (coming soon!) or information directly related to the products.
Are There Any Guidelines?
The guidelines include…
- Boosted posts cannot contain images with text that covers more than 20% of the image’s area
- If you refer to Facebook, use a capital “F”
- No images that may shock or scare your audience
- Use appropriate punctuation and grammar
How Do I Target My Audience?
You have a few options here. You can:
- Target people who like your Page
- Target people who like your Page and their friends
- Target people you choose through targeting
If you choose option three, you can customize your audience based on their location, age, gender, interests and more.
What Do My Boosted Posts Look Like?
Here is an example of what a boosted post would look like: