Within just two years of its entry onto the social networking scene, Pinterest was named the third largest social media platform behind Facebook and Twitter. It has only grown since then and there are many ways your brand can capitalize on its successes – after all, 83 percent of active Pinners prefer to follow a brand over a celebrity. Make your brand the one to watch with our tips and tricks for every social media skill level.

Long-Term Web Traffic

50 percent of visits to Pins happen three and a half months after you initially pin them. Keep this lasting power in mind when pinning. You’ll want to pin less time-sensitive information and more information that will withstand the test of time.

Quality over Quantity

It’s the nature of Pinterest that more people will see your pin than will follow you. Aim to connect with other Pinners in your niche industry or market rather than the masses. By doing so, you will gain credibility within your target audience.

SEO Applies

39 percent of active Pinterest users prefer to search on Pinterest over traditional search engines like Google. This means that it is pertinent you use 200-300 word, keyword-rich text only. Leave the hashtags for Instagram, Twitter and Facebook. Don’t forget to add a call-to-action button in the description to guide your viewers.

Content is Key

Pinterest, similar to Instagram, is focused heavily on beautiful, graphically appealing images. You’ll want your images to be tall, vertical images with 735×1102 pixels if possible. Each pin should offer either assistance or education to your target audience.
Remember that Pinterest is an aspirational tool in many people’s lives. Provide users with insight and inspiration and it will help to take your brand to the next level.