Being a brand your consumers can trust is imperative to a quality business strategy. It’s a best-of-the-best ideology that’s withstood the test of time in business. But achieving a high level of consumer trust is easier said than done. However, User-Generated Content (UGC) can set the stage for a level of trust your consumers will feel is reliable.
OK if I can do it so can y’all I’m 6’3 325 pounds
Posted by Sonny Coffey on Wednesday, August 12, 2015
Allowing these extremely talented firefighters (we know we couldn’t squeeze through a ladder in civilian clothes) speak for the quality of Fire-Dex gear resulted in this impressive level of engagement. The video highlighted movement and mobility, the key differentiator in the Fire-Dex product line.
Make It Work For You
These points showcase ways to share a Facebook review, customer survey or other positive customer experience in your social communities:
- Text Only Status Update or Share
Share the testimonial and the person’s name as a Facebook post, tweet or status update with no image. This is the simplest way to quickly share positive feedback.
- Photo from the Person
Ask for the customer’s permission to use or reshare their photo or video.
- Branded Testimonial Image
Creatively design a customer testimonial image with the product and the review text.
These branded customer testimonials are shareable in most, if not all, social networks. They allow you to let your product – and the people behind them – speak for themselves.