In June, Instagram made a few announcements that had the social and digital marketing world rejoicing. They introduced call-to-action buttons and mentioned opening the Instagram Ads API.
On Tuesday, the Instagram Ads API Partner program was launched. Here are the launch partners announced:
- Brand Networks
- Salesforce Marketing Cloud
These partners will have the luxury of scheduling and publishing Instagram photos, monitoring audiences and sharing access to one Instagram account across multiple people.
“Advertisers have been eagerly awaiting the chance to bring their content to Instagram… This is one (of) the most anticipated moments in the evolution of advertising, and we expect the platform’s offering will continue to expand rapidly,” Jamie Tedford, co-founder and CEO of Brand Networks told SocialTimes.
MJ2 Marketing looks forward to the opportunities this program will bring to our expanding list of clients. What do you think it will mean for the future of social media marketing? Tweet us @mj2marketing and weigh in.