Video is making a huge splash in content marketing. We started to see this trend develop late in 2014 and continue to evolve in 2015. From Twitter campaigns to Facebook challenges, as well as releasing movie teasers on Instagram, video plays a key role in tapping different platforms to build relationships, adding a human element to any marketing strategy. In fact, Invodo’s recent study indicated that 52 percent of marketing professionals worldwide name video as the type of content with the best ROI.
To help inspire your video marketing efforts, we pulled together some of our favorite video marketing campaigns. Enjoy!
Progressive Real Business Tips
No gimmicks, just real, relatable business tips from real business owners.
Dove is at it again, capturing their audience by creating emotional, viral videos that stay with their customer.
Facebook “How to” Tutorial
Facebook shows real-life scenarios using four different functions of the platform, providing solutions to their customer.