LinkedIn can be a valuable marketing tool for any business-if you know what you are doing. LinkedIn isn’t merely for browsing interesting articles and sending connection invitations, if used correctly you can:

• Attract new clients
• Discover potential business partners
• Boost your brand while building valuable relationships

Last week, the MJ2 Marketing team was onsite with our client, ATG, to highlight the benefits of utilizing this effective marketing tool. We worked with 20 ATG employees, covering such topics as:

• Optimizing a profile for search
• Including a professional photo
• Writing an effective professional summary that includes ATG offerings
• Including keywords, skills, and industry buzzwords
• Website links
• Making your profile public

In just a short amount of time you can make significant impact on your business marketing efforts. In just 10 minutes you can:

• Update your status
• Like or share a company blog post
• Connect with clients and colleagues

What can you do in 10 minutes?