Facebook “Like” Counts Will Drop in March | MJ2 Marketing


Facebook “Like” Counts Will Drop in March

Now hear this! Your Facebook “Like” count may drop as Facebook begins to remove inactive or memorialized accounts from the feed and from your business pages.
Trust us! It’s a good thing. There are two benefits to removing voluntarily deactivated Facebook accounts from Pages:

  1. Business Results: Your insights will be up-to-date on the people who actively follow your pages.
  2. Data will remain consistent, as deactivated accounts are already filtered out from engagement numbers like page likes and comments.

What to expect: You will see a small dip in your page like count numbers, some more than others, depending on the number of deactivated or memorialized Facebook counts are on that page.
What can you do? Nothing. It’s a good thing!